Quantitative Consumer Research

Reach a broad and diverse consumer base to measure attitudes, behaviors, and market trends. Our capabilities include:

Targeted Online Surveys

We design and program custom online surveys tailored to your specific research objectives, utilizing advanced survey platforms and techniques to maximize respondent engagement and data quality. We can target specific demographics, psychographics, and purchasing behaviors.

• Cost-effective and efficient
• Reach a large and diverse audience
• Real-time data collection and analysis
• Flexible design and customization options

Methodology: We use a variety of survey platforms and tools to create engaging and user-friendly surveys. We can also integrate surveys with your existing website or CRM system.

CATI/CAWI Interviews

Conduct phone or web-based interviews for efficient data gathering.

• Real-time data collection
• High response rates
• Control over the interview process
• Flexibility to adapt questions based on respondent answers

Methodology: We use experienced interviewers to conduct CATI/CAWI interviews. We use the latest and most sophisticated software and systems to meet expectations with all modern technologies, including in-call and on-location recording.

Access to Representative Consumer Panels

Along with our proprietary panel, we partner with leading panel providers to access large and diverse consumers, ensuring representative sampling across various demographics, geographic locations, and socioeconomic groups.

Data-Driven Insights

We provide data analysis and reporting on key consumer metrics, including brand awareness, purchase intent, customer satisfaction, and market segmentation.

Qualitative Consumer Research

Explore the nuances of consumer motivations and experiences through in-depth qualitative exploration. We offer:

Focus Groups & In-depth Interviews (IDIs)

We recruit and moderate focus groups and IDIs with carefully screened consumer participants to explore their thoughts, feelings, and experiences related to your research topic. We can conduct these sessions in-person or online, depending on your needs

• Gain deep insights into consumer motivations, behaviors, and attitudes
• Explore complex issues and uncover hidden insights
• Generate rich qualitative data for in-depth analysis

Methodology: We recruit participants based on your target audience and conduct focus groups and IDIs in a comfortable and controlled environment.

Online Communities & Bulletin Boards/Diaries

Digital platforms engaged in ongoing qualitative research through online communities and asynchronous platforms like bulletin boards and diaries. These methods allow for continuous data collection and provide valuable insights into evolving trends, behaviors, and opinions.

• Longitudinal Insights
• Rich Qualitative Data
• Cost-Effective Engagement
• Flexible Participation

Trackers: Monitor key metrics and trends over time using custom-designed tracking studies. Trackers can measure brand awareness, customer satisfaction, advertising effectiveness, or other key performance indicators.

• Trend Analysis
• Performance Measurement
• Early Warning Signals
• Data-Driven Decision Making
• Competitive Benchmarking